http://juliehorup.com/2011/08/04/games-marketing-and-women-as-target-audience/ Tue, 09 Apr 2013 22:55:33 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://juliehorup.com/2011/08/04/games-marketing-and-women-as-target-audience/#comment-35 gamesfemme Fri, 05 Aug 2011 16:00:25 +0000 http://juliehorup.wordpress.com/?p=195#comment-35 Excellent post, and I agree with you wholeheartedly. Advertisements which contain disitnctly ‘female’ images are only perpetuating the ‘separate spheres theory’, which says that men and women have fundamentally different interests. I think this is true to a certain extent, due to our different biologies, but it’s also wrong to pigeon-hole female players and claim they can only relate to ‘cute’ game marketing. In my opinion, companies are simply wasting their time and money creating advertisements which are meant for only one sex, when it’s clear that the same types of games (World of Warcraft, for example) appeal to both male and female players.

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